Setting You Up For Business Success

Starting a business but feeling overwhelmed by all the decisions you need to make? 

Nervous that you won’t make the right choices for your website?

Do you need someone to teach you how to market your business?

We get it because we’ve been there before! Starting a business is a lot like having a child – there’s constant distractions, interruptions, and you end up spending lots of time dealing with…shit! On the other hand, running your own business is rewarding, allows you to craft your own lifestyle, and can be one of the most fulfilling aspects of your life. After helping numerous businesses get launched, we wanted to create an easy-to-follow, all-in-one solution.

DIY Marketing Roadmap is an all-inclusive package of products and services to help your small business get found by the right people. Our goal to give small businesses a complete marketing plan with all of the tools, systems, and resources needed to achieve your goals.

Did you want to start a business so you can learn to create websites, emails, and social media plans? 

Of course not!

Whether you are starting a new venture or need to revamp your marketing strategy, our combination of agency services and coaching give you all the tools and skills your business needs to succeed.

If this is DIY, why am I paying you?

Launching a business is overwhelming! You have to figure out what your unique message is, how much you’ll charge, and who your ideal customers are. That doesn’t even touch on how you’ll get your message in front of the right folks:  a website, social media, email marketing, and advertising are all things to consider.

We take the guesswork out!

We’ve broken down this complicated process to provide a simple,
easy-to-follow roadmap for your business.

We’re here to be your guide, mentor, and advocate through the start of this process. Don’t spend your valuable time figuring out how to build a website – let us take that off your plate. Together, we’ll create a gameplan to market your business that fits into your lifestyle and interests – and we’ll show you how to follow through on it. Then it’s up to you to do it yourself! Ultimately, our goal is to…

Inspire. Create. Empower. 

After going through the DIY Marketing Roadmap program, you will:

⁍ be inspired by the clarity of your vision and motivated to get the word out

create an aesthetic, functional website and marketing strategy to help find more ideal customers

⁍ feel empowered with all the skills and tools you need to achieve and exceed your goals

How does this work?

Step 1:  Discover

We start with understanding WHAT your core offer is, WHO your ideal clientele are, and WHY you are uniquely qualified to serve them. 

Step 2:  Develop

Now we create your brand, website, and figure out what tools and processes are going to be most effective for growing your business.

Step 3:  Design

Finally, we’ll work to ensure that your business fits your lifestyle and that you feel confident and comfortable in carrying out the tasks needed to succeed!

Depending on where you are in the journey the program can include:

✓ Website Design
✓ Search Engine Optimization
✓ Email Marketing 
✓ Social Media

✓ Branding Guide
✓ Target Audience & Customer Analysis
✓ Reputation Management
✓ Marketing & Business Coaching

Not Sure Which Direction To Take?

For the person who wants to formalize their business ideas and have a place to send people, but isn't ready for a full-fledged marketing system.

Includes:
⁍ Knowing how to describe your unique offering to your target audience

⁍ A website that captures your competitive advantage, brand, and is Google ready

⁍ One follow-up coaching session 6-8 weeks after completion

$1000 – $1250

You're ready, but want to grow slowly and organically, making sure you're investing time in the areas of your business that bring you the most joy.

Includes:
⁍ Everything previously listed PLUS

⁍ Creation and training on how to continue to market to your audience

⁍ Two follow-up coaching sessions, starting 6-8 weeks after completion

$1950 – $2200

You want it all - let's do this! We'll set you up with all of the tools and systems you need to start, market, and grow your business.

Includes:
⁍ Everything previously listed PLUS

⁍ A complete marketing system that nurtures your audience and empowers you to focus on the bigger picture

⁍ Three follow-up coaching sessions, starting 6-8 weeks after completion

$3500

Every Plan Comes With:

✓ A Website – functional & aesthetic
✓ Search Engine Optimization – making sure Google likes your site
✓ Website Training & Tutorials – you’ll feel empowered to make edits and updates
✓ Business Coaching – think like a marketer and recognize promotional opportunities
✓ Accountability Advocate – someone looking out for the best interests of you AND your business

What People Are Saying...

“I thought I hated marketing and that it didn’t work. I’m also the kind of person who thinks they can do (almost) everything themselves. I found myself actually looking forward to marketing meetings with Michael and the assignments he gave. Our primary goal was to increase the visibility of the website and rank higher on Google, and we have almost doubled our business since working with Michael. I also feel like I can go forward and work on a lot of things myself, which is exactly what I wanted.”

 – Erin

“Michael is the absolute best! I am just beginning the process of having my own therapy business and seriously don’t know anything about the business side and marketing side of things. Michael was very patient and helpful with explaining it all to me and laying out my various options. Also, he’s very fun to be around so it doesn’t even feel like work! Highly recommend.”
 

 – Rafi

“Michael is both teacher and technician. He asks me the right questions and actively listens to what my concerns and needs are around the digital marketing offerings at my business. I am grateful for Michael’s support and I trust and value his guidance.
 

 – Leslie

Michael Rosenzweig founded DIY Marketing Roadmap because he wanted to provide an easy-to-follow guide for small business owners to follow so that they don’t get lost in the sea all things marketing and technology. 

Michael is a natural educator who has a knack for finding creative ways to approach marketing your business, services, or nonprofit mission. After studying marketing in college, Michael landed in Colorado and has held marketing positions in local nonprofits and marketing agencies. Michael now runs The Marketing Handyman, a full-service marketing agency and coaching business. Now Michael wants to share his knowledge, creativity, and experience to help you launch your venture!

Michael would not be able to do this without the support of his family, in particular, his wife, Katie. His daughter and dog also provide consistent inspiration!

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